About Us

We are a different kind of gun shop and the experience you’ll have is one you won’t easily find elsewhere. With our knowledge and relationships, we are in a unique position to offer a vast array of products and custom services. We’ve built a solid reputation through our work with new shooters, youth shooters, ladies, world champions and everywhere in between.

With our decades of experience and solid reputation, why go anywhere else?

Let us give you the most important information, answer your technical questions and present your options. We are NOT just trying to sell you a gun today, we want to build your trust and a relationship for the future. We’ll tell you the truth about what you need— even when it doesn’t result in a sale for us. Refreshing, right? Our staff is knowledgeable about the products we offer, we aren’t guessing and we only sell products we believe in; we take the time to ensure you get the information you need to feel comfortable with your decision.

To serve our customers and industry partners utilizing our expertise and knowledge. To consistently deliver the Cole Experience; with quality, integrity and superior customer service at the core of all we do.

To be the country’s most respected, trusted, and sought-after resource within our niche, fitting, sales, and technical service of howa rifles. To consistently demonstrate the ultimate in product knowledge and skill, inspiring confidence among howa rifle enthusiasts worldwide.